Leveraging Seasonality for More Effective Out of Home Advertising

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By Yasmin Ranade
Boost your brand impact by leveraging seasonality in out-of-home advertising. From billboards and bus wraps to digital screens and street furniture, aligning your campaigns with key seasonal moments helps you reach audiences when they’re most engaged.

The post Leveraging Seasonality for More Effective Out of Home Advertising appeared first on WhatsYourTech.ca.

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Canadian Sovereignty, Cybersecurity, Digital Resilience Needs a Boost, CIRA Survey Says

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Calls to boost and protect Canadian online sovereignty, cybersecurity, and digital resilience are increasing  in the face of on-going political and economic uncertainty. And many calls are coming from the IT department. Concerns about technology supply chains, about the country…

The post Canadian Sovereignty, Cybersecurity, Digital Resilience Needs a Boost, CIRA Survey Says appeared first on WhatsYourTech.ca.

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Canadians Combines AI, Imaging Technology to Sort Plastics, Find Minerals, Protect Heritage

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by Lee Rickwood
Hyperspectral images can be taken either by in-orbit earth observation satellites or by land-based sensors; they’re in sectors like agriculture, forestry, recycling, and natural resource management.

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Cyberattacks Are Rising in Canadian Healthcare: Why It Matters to Everyone

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By Yasmin Ranade
Cyberattacks on Canadian healthcare systems are increasing at an alarming rate, putting patient data, hospital operations, and public trust at risk. As threats grow more sophisticated, understanding the impact of these cybersecurity breaches—and how the sector is responding—has never been more important.

The post Cyberattacks Are Rising in Canadian Healthcare: Why It Matters to Everyone appeared first on WhatsYourTech.ca.

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